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Yes, when the current foundation supports it. We review your theme, editor, plugins, hosting, content and business goals before recommending targeted improvements, a template redesign or a rebuild. Useful content and working integrations should earn their place in the plan rather than disappear by default.

Yes. We can plan the page structure, clarify your brand and message, design reusable templates and build a responsive WordPress site. Writing, photography, integrations and content entry are agreed in the scope so you know who supplies what.

No. Near-perfect scores are an optimization target where the site and its required features support them. Hosting, page content, consent tools, booking widgets and other third-party scripts affect the result. We agree the pages, devices and testing conditions, document the baseline and compare repeated tests. A score never replaces checking that the website works.

The tests use different device and network assumptions. A strong desktop result can hide a heavy mobile experience. We review both separately and prioritize the templates and customer journeys that matter to your business, rather than presenting a single favorable screenshot.

Not necessarily. The performance score comes from a simulated lab test. Core Web Vitals assess loading, responsiveness and visual stability using real-user data when available. PageSpeed Insights uses a rolling 28-day field-data window; low-traffic or new pages may not have enough data. Lab improvements and field results can therefore appear at different times.

AI can assist with research, content organization, draft copy, design exploration and development tasks. Moriah directs the work, checks business facts and reviews what is published. Client approval still matters. A visitor-facing AI assistant is a separate, optional integration, not a requirement or a substitute for clear navigation and useful content.

No bulk page generation is part of the default scope. We start with your actual services, expertise and customer questions, then edit for accuracy, specificity and a consistent voice. Search visibility depends on useful content and many other factors; AI use does not guarantee rankings or placement in AI answers.

Often, yes. We assess compatibility, support status, editing needs and performance before proposing changes. Some WordPress.com plans restrict plugins and custom development. If a host, builder or plugin limits the agreed goals, we explain the tradeoffs and migration cost before you decide. New subscriptions and license renewals are identified in the proposal.

Any significant change needs care. We inventory important URLs and available search data, preserve useful content and addresses where practical, plan redirects for changed URLs, and check titles, canonicals, internal links and the sitemap. Post-launch monitoring can be included. These steps reduce avoidable migration mistakes; they do not guarantee unchanged rankings.

We review your current tools first. An embedded form, supported plugin or available API may let us retain a familiar workflow. Compatibility, subscriptions, data handling and mobile behavior need checking. Custom workflows or commerce changes are scoped separately, with testing for forms, bookings or checkout before launch.

Ownership, account access and third-party licensing are stated in the agreement. We plan for your business to control its domain, hosting and administrator access. Reusable page sections and an agreed editing walkthrough make routine updates easier. Any ongoing support, paid tools or license dependencies are explained before commitment.

Pricing is project by project. The number of unique templates, condition of the current build, amount of writing and branding, integration complexity and testing requirements drive the estimate. We separate essential work from optional phases and identify hosting, licenses and ongoing care costs. Share your site and priorities for a scoped proposal rather than an invented starting price.

Timing follows the site review, content readiness and agreed scope. Where the setup supports it, changes are prepared on a private staging copy while the existing site remains live. We plan backups, approval, launch and rollback, including how to handle new orders or bookings during a migration. A delivery date is confirmed in the proposal.

You receive the agreed handoff and launch checks. Optional ongoing care can cover updates, backups, uptime checks, performance reviews and small refinements, with responsibilities and response arrangements defined in advance. Plugin updates, new tracking scripts and oversized content can affect speed later, so performance needs continued attention.